Wal-Mart: racial profiling? Quel suprise

GAF Materials Corp. is handing out gift cards from Target as a reward to select employees this holiday season. That's because Wal-Mart, the discount store that held the business for years, last week called sheriff's deputies to apprehend a GAF manager on a bogus bad check rap while he was trying to buy this year's gift card supply.

GAF has been spending about $50,000 a year on gift cards at the Wal-Mart Supercenter at 11110 Causeway Blvd. in Brandon. For years GAF sent a white, female administrator to buy them without incident. This time, when she was on vacation the day before Thanksgiving, Pitts did the job himself. He phoned in the order for 520 cards, got the accounting department to issue Wal-Mart a $13,600 check and then encountered a royal hassle trying to exchange it for gift cards at the store.

"For a while there I thought I was going to prison," he said. "It was a totally humiliating experience."

For about two hours, store managers stalled on accepting the check for the already-printed gift cards, while Pitts stood waiting by the customer service desk. He had handed over his GAF business card, his driver's license and the toll-free numbers to GAF's bank. His accounting supervisor assured them over the phone that GAF, the nation's biggest roofing systems maker with revenues of $1.6-billion in 2004, was good for the check.

Two African-American Wal-Mart clerks watching all this from nearby told Pitts that several similarly sized transactions were made for other companies that day without delay, Pitts said. They suggested to Pitts that he was subjected to all the extra scrutiny by their bosses because he is black.

Pitts finally got upset over the lengthy wait. He asked for the check back so he could go to another store. But store managers, who had kept huddled in a nearby office during most of his two-hour ordeal, refused to return it. The only explanation he got was that the store was having trouble "verifying" the check or who Pitts was.

Later, two Hillsborough County sheriff's deputies appeared. One grabbed Pitts by the arm. He objected to the rough handling and asked if he was being arrested.

"We need to talk with you about this forged check that you brought in here," Pitts recalled deputy Bryan Wells saying. Later Wells explained the reason for the firm arm grab: "Well, Wal-Mart called us and reported to us that you committed a felony, and that's the way we approach felons," Pitts recalled.

Within 19 minutes deputies reviewed the evidence, determined there was no grounds for a criminal charge and learned Wal-Mart would not press the issue further. Wells handed the check to Pitts.

"Our deputies didn't even see enough (of a case) to write a report," said Lt. Carmen Rivas, the shift commander. "We responded only because Wal-Mart called in a bad check report."

To road deputies, the dispatch code means a possible felony.

Wal-Mart store manager Mark Cornett, who could not be reached for comment Thursday, told Pitts that he only "did what he had to do" before saying "have a great day, sir," according to Pitts.

Pitts was so shaken that he called his boss, Dennis Branch, a regional vice president for GAF in Savannah, Ga. Branch called Cornett and confirmed Pitts' version of the story.

"I was appalled," Branch said. "He wouldn't answer questions like, "Do you call the sheriff every time you cannot verify a check?' He got very defiant. He would not apologize and eventually hung up on me. Reggie had given them the names of several GAF VPs who could vouch for him. All they did was call the GAF guard house number they found in the phone book," which was not answered.

Wal-Mart's critics were not surprised. Wal-Mart, like many large retail chains, has been confronted by employment and promotion discrimination suits. In Boston, one suit claims Wal-Mart engaged in a form of racial profiling to prevent shoplifting.

So far, four Wal-Mart officials, including a regional vice president of operations at corporate headquarters in Bentonville, have called Pitts and apologized for the incident. But no one from the store did. And nobody from the company has offered an explanation of what happened.